Digital Marketing Specialist

This online master in digital marketing program gives you an in-depth understanding and advanced knowledge of the eight most important digital marketing domains and includes real-world projects for gaining domain experience to help you become industry-ready. You’ll be exposed to 30 digital marketing tools, extensive project experience and a digital marketing capstone project to make you job-ready.
After you have completed this master in digital marketing, you will receive a digital marketing certificate from Simplilearn stating that you have acquired the latest Digital Marketing skill set, validating your ability to lead digital marketing efforts in your organization.

Digital marketing encompasses a range of disciplines, and there is an enormous demand for digital marketers/specialists with the right skills. This digital marketing masters program provides access to 35+ live instructor-led online classes conducted by multiple expert trainers. You will also get access to the highest quality of e-learning content, capstone project, a community moderated by experts, monthly mentoring sessions by experts, and other resources to help you master the complete digital marketing skillset. This digital marketing masters will help you to:

• Develop an in-depth understanding of top-of-mind digital marketing functions such as inbound marketing, paid marketing, social media marketing, and web analytics
• Become competent in planning, managing, and executing integrated multi-channel campaigns
• Lead digital marketing teams and digital marketing initiatives for your organization
• Understand how all digital marketing disciplines work together and how to optimize your use of each one

Anyone who is looking to further his or her career in digital marketing should take this digital marketing course, especially those seeking leadership positions. Any of these roles can benefit from this Digital Marketing masters:

• Marketing Managers
• Digital Marketing Specialists
• Marketing or Sales Professionals
• Management, Engineering, Business, or Communication Graduates
• Entrepreneurs or Business Owners
• Marketing Consultant

Following are a few facts and figures that demonstrate the high demand for digital marketers/specialists around the world:

• The annual average salary of a Digital Marketing Head is $102,358 on Indeed.com
• In the USA, there are 58,944+ Digital Marketing jobs, and in the UK, there are 18,335+ Digital Marketing jobs on Indeed.com
• In India, there are 16,508+ jobs for Digital Marketers on Naukri.com
• Average annual digital marketing professional salary in the US is $111K - $153K

Facebook Blueprint is one of the top and most popular Digital Marketing certifications globally, and proof of advanced-level competency in the digital advertising industry. With this program, you receive a free voucher for taking up the Facebook Blueprint Digital Marketing Associate certification.

The OMCP (Online Marketing Certified Professional) Certification is the industry's premier certification for online marketing professionals who have verified experience and have demonstrated the working knowledge of digital marketing concepts and best practices. Requirements for online marketing certification are based on a combination of applied industry experience, education and certification exam results designed by industry thought leaders, experts, renowned authors and educators in the field. Those who wish to pursue the OMCP certification will have demonstrated their knowledge and expertise by fulfilling the requirements by OMCP and their approved training providers. 

Simplilearn is recognized by OMCP as one of its top training providers.

A digital marketing master is a 360-degree digital marketer who has good working knowledge of all digital marketing domains. The primary objectives of a digital marketing masters are to increase brand awareness, promote products, build traffic on the branded website, acquire new customers, generate product interest among prospects and create high product visibility among distinct audiences.

A digital marketing master works to initiate effective online marketing campaigns, evaluate the needs of the consumer market, and comprehend how and where to acquire knowledge about consumer trends and demands. They are responsible for developing strategies to market a company's product online by integrating various promotions to get the company's message out to prospects.

A digital marketing master is responsible for strategizing and executing various online marketing promotions and campaigns. These can be carried out through any of the digital marketing domains - SEO, SEM, PPC, social media, email, and content. A digital marketing master is a marketer who should display a complete understanding of all domains so that he/she can make the right decisions for campaigns to succeed.

Other digital marketing activities include analyzing data and performance of ongoing campaigns, comparing the previous month’s ROI on campaigns, planning/implementing changes that are to be made, and determining the next steps for improving campaign performance. A Digital Marketing Master should be highly proficient in analyzing data to better understand the market and customer landscape. One of the most important aspects of a specialist’s job is to strategize campaigns with respect to their performance, both organic and inorganic, and budget allocation. The Digital Marketing Master is also responsible for scouting for new avenues and geographies for acquiring new leads, clicks, and customers.

We partnered with the Hootsuite Academy team to include the Hootsuite Platform Training course as part of the Digital Marketing Masters Program. In this module, you’ll develop the skills to use core Hootsuite products to their full potential, boosting the impact of your social media efforts, driving results, and proving your ROI.

Once you've completed the Hootsuite Platform Training, you'll be ready to take the exam on the Hootsuite Academy website to become a Hootsuite Certified Professional. As a Simplilearn student, you'll get 50% off on this industry-recognized credential! Get certified for 50% off.

Once you’ve completed the Digital Marketing Masters Program, you’ll need to register on the Google Analytics Academy website. From there, you’ll sign up to take the Google Analytics Qualification Exam, which consists of 70 true/false and multiple-choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 18 months.

Once you’ve completed this Masters in Digital Marketing , you’ll need to register as a Google Partner. On the Google Partners site, you’ll sign up to take the Google Ads Fundamentals Exam, which consists of 100 multiple choice questions that must be answered within 90 minutes. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months.

The Facebook Blueprint certification program is designed to thoroughly assess advanced-level competency in the skills needed to be a successful Facebook advertiser.

You can choose from any of the two types of Blueprint Certification below:

Facebook Certified Planning Professional Certification which consists of:

• Facebook Advertising Core Competencies exam
• Facebook Certified Planning Professional 
   

Facebook Certified Buying Professional Certification which consists of:

• Facebook Advertising Core Competencies exam
• Facebook Certified Buying Professional exam
   

You must complete and pass any of the certification exams with a score of 700 or higher in order to receive your digital badge. You’ll have 75 minutes to pass every exam, which includes 50 to 60 questions each. All Facebook Blueprint certifications remain valid for 12 months, with options to maintain your certification status by demonstrating your ongoing proficiency.

You can earn your Google Video Advertising Certification by passing the Google Video Advertising Assessment and the Google Ads Fundamentals Assessment.

Once you earn this certification, you will receive a personalized certificate that you can print from your Academy for Ads profile and showcase your expertise in this subject.

We partnered with HubSpot to include the HubSpot Email Marketing Certification course as part of the Digital Marketing Masters Program. This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career.

Once you've completed the HubSpot Email Marketing Certification course, you'll be ready to take the exam on the HubSpot Academy website to become a HubSpot Certified Professional.

As a part of this digital marketing masters, you will get free access to the SE Ranking platform for the validity of 1-year. Once you complete the second LVC Class of the Digital Marketing Training program, you will get an exclusive promo code from Simplilearn to access the platform. 

Learners need to possess an undergraduate degree or a high school diploma.

• Co-created with Meta

This course has been skillfully created with Meta mentors and experts to help aspiring professionals learn the top digital marketing tools. What’s even better is that you’ll learn many insider rules, knowledge about digital tech as well as applications along with live practical projects. 

• Interactive Case Studies and Live Projects

Exclusive Harvard case studies can help you understand digital marketing in detail, with its real applications in this ever-growing era. Simplilearn’s live projects can help you transform your theoretical understanding into implementation of all digital marketing in the real business world.

• Inclusive of top Digital Marketing tools – 

There’s hardly any certification that combines all Google digital marketing tools, Hootsuite’s software, to even Analytics, Adwords, Facebook AI, etc. together. This is why Simplilearn has created an inclusive approach to equipping with digital marketing tools, their usability and actionables in the business sphere.

• Blends the world’s top Digital Marketing Certifications

This course puts together Hootsuite, Google Analytics, Ads, Hubspot and even Facebook digital marketing. This means that you’ll learn about SEO, SEM, Ad tools as well as social media digital marketing in the most diverse way!

The career prospects after a digital marketing masters are way higher and abundant than any other certification right now! From middle management to fresher and starter roles, you can easily opt for a career that suits your digital marketing skills. Here are the top jobs you can get with a digital marketing specialist certification course:

• Content Strategist

• Digital Marketer

• Content Writer

• Editor

• Graphic Designer

• Social Media Manager

• Copywriter

• VR Developer

• Video & VR Editor

• SEO Specialist

• SEM Specialist

• UX Designer

• Email Marketing Specialist

• Freelancer (Content writing, digital marketing, SEO, etc)

• Content marketers

• Social media content creators

• Influencers

• YouTubers

• Copywriters, content writers and editors

• Entrepreneurs

• Marketing and advertising students

• Business associates

• Product managers

• Marketing managers

• Email marketers

• Sales associates

• Corporate communication and mass communication students